Page Ranking Tips Health – I hope you enjoy reading this blog post. If you want my team to do the marketing for you, click here.
According to Backlinko, Google’s first result receives 31.7 percent of all clicks, while second page results receive only .78 percent of clicks.
Page Ranking Tips Health
I spoke with many business owners and managers—beginners and veterans alike—struggling to unlock the secrets of how to improve their Google rankings without incurring a penalty.
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The truth is that it requires skill, dedication, persistence and creativity. This is especially true because of the ever-changing nature of Google’s algorithm.
While there is no magic bullet, there are steps you can take to get to the top of a search engine results page (SERP).
I go back to the basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search engine crawlers, and master on-page and off-page SEO.
Google executives such as Gary Illyes and John Mueller confirm that Google constantly changes its algorithm, although many of these changes are not publicly announced.
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While Google is used to sharing important update announcements, the exact inner workings of the algorithm are still unknown. Much of the information is just speculation by industry professionals.
After all, if everyone knew exactly how to rank first without being penalized for shortcuts or black hat SEO strategies, Google wouldn’t be able to rank.
Not only would this make it harder for honest people like you and me to succeed, but it would also seriously compromise Google’s mission statement:
Not to mention Panda, Google EMDs (exactly matched domains) and Private Blog Network (PBN) for index updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times — but never confirmed by Google.
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There are some great resources to help. Moz’s Google Algorithm Change History is a great database that organizes updates chronologically. Also check out Google Webmaster Central.
Check out the video below to learn more about my link building strategies, on-page SEO, and user metrics when trying to rank in Google.
Now that we’ve covered the basics of the algorithm, let’s move on to the active strategies I mentioned earlier.
To improve your Google ranking, you need to know where you are. This is true even for new sites. Fortunately, there are many tools to help.
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Log in and then use “Traffic Overview” under Competitor Report. Type in your domain and you’ll see a list of SEO keywords you’re ranking for, top pages, and an overview of your SEO keyword rankings.
If your site is slow, you have less chance of a high search ranking. It will also affect your ability to convert and sell new customers.
Walmart experienced a sharp drop in conversions when page load times increased from one to four seconds.
If this happens, it doesn’t matter what SEO, meta description or title tags are on the page. Even if you’re a giant like Walmart, search algorithms will penalize you.
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That’s why it’s important to run a speed test on your own website to learn how to improve your Google rankings. There are dozens of tools that can help you do this. Some of my favorites are:
Go to tools.pingdom.com and enter your URL. Select the location you want to test and click Start Test.
Quick Sprout Score 81. As long as your site is registering more than 50, it’s a good start.
If you have a performance score below 50, your page content is too slow and you need to work on improving it.
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Quick Sprout performs very well at 1.89 seconds. Aim for less than 2 seconds for a really fast website and less than one second for mobile devices.
Remember, loading times longer than a few seconds can cause your site to lose a significant portion of its traffic.
After looking at your keyword search engine rankings and site speed, assess the overall health of your site before you start optimizing.
There are many great tools that help put this puzzle together. Try the MxToolBox Domain Health Report tool to check for important issues in five different categories: general website issues, blacklists, mail server, web server, and DNS.
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Click the box for each category to see specific errors and warnings. From there, you can work on fixing them one by one.
If you want to check if you’ve been penalized by one of the major algorithm updates, check out the penalty indicator tool on FE International’s website.
You’ll see a graph showing your site’s traffic in relation to rolling out important updates. This comparison brings you one step closer to knowing if an update directly affected your site.
To check for a Google penalty, log into the Google Search Console and look for the “Security and Manual Actions” report. This will let you know if Google has taken manual action against your site.
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Note that a human reviewer will only show this report if your site has violated Google’s quality guidelines – it won’t tell you if a Google Algorithm update has penalized your site.
If you have a manual penalty, resolve the issue (this guide on how to recover from a Google penalty may help) and then submit a review request to Google.
Next, it’s time to track some important metrics on your website to find out what other factors you need to improve. Here are the most important metrics to evaluate.
It is important to know how visitors find your website through Google. In the past, organic search drove most website visitors, crushing non-organic channels like paid search and social media.
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Today, social media, email and paid advertising often lead the organic traffic pack – but this can vary greatly by industry.
To find out the number of visitors to your website, log into your Google Analytics account and view the Acquisition Channels report. This helpful Google Analytics guide will walk you through.
In addition to analyzing search traffic, it’s worth paying attention to the keywords that generate traffic for your website. This is harder to see than usual, but it is still possible.
You can do this with Google Search Console (formerly Google Webmaster Tools). It can tell you how many clicks you get for specific keywords in organic search results.
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This is because commercial keywords increase revenue. To improve your search engine rankings and make money, you need to understand the difference between commercial and informational keywords to improve your Google rankings.
If all your keywords are informative, you’ll still generate organic traffic, but it may be difficult to convert those visitors into buyers or social media shares.
If they’re not in a buying mood, they want you to speak their language. Free search engine language. Now, these terms may drive traffic, and a strong sales funnel will convert some of those people — but not many.
Keywords that prefix (before) or suffix (after) the following words to the rest of the keyword phrase work well:
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Earlier, I talked about keywords that send you organic traffic. They should be used in the meta description as well as on-page SEO (more on this later).
We recommend that you create an SEO dashboard so that you can track all important metrics at all times.
If you have money to drop on SEO tools, go for it. However, if you are on a tight budget, Google Analytics will serve you well.
And even richer keyword data by connecting Google Search Console with Google Analytics. Here is a complete guide on how to do this.
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More than half of website traffic comes from a mobile device. This means that if you want to rank well, your website must perform well on mobile.
While some algorithm changes remain unclear, Google has left nothing to the imagination when it comes to mobile. On January 10, 2017, Google Webmaster Blog said:
Starting today, pages where content is not easily accessible to a user while browsing from mobile search results may not rank highly.
Later in 2020, Google switched to “mobile-first indexing”, which means that Google sees websites as a mobile device. If your site is difficult to navigate, your ranking will suffer.
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Fortunately, it’s very easy to see where you stand. Google’s mobile-friendliness test offers a quick way to determine whether your website is mobile-friendly or headed to Penaltyville.
The results will give you a clear “yes or no” answer along with a list of page loading problems it encountered. This way you can troubleshoot and optimize your mobile site to ensure it runs smoothly.
You may see page loading issues such as redirect errors and pages whose robots.txt has prevented Googlebot from crawling the page.
Google Search Console also has a Mobile Usability Report, which will give you a list of usability issues on your mobile site.
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There is a strong connection between mobile and local search. Google takes care of hyperlocal search, connecting consumers and brands as smoothly and quickly as possible.
This profile can be a deciding factor for someone looking in your area, so lay claim and get your business out there
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